According to a recent industry survey, concessionaires estimate that concession stands contribute a significant 79% to their overall revenue, with the remaining percentage stemming from catering operations. The appeal of concession stands cannot be overstated. Whether situated indoors or outdoors at sporting events, festivals, amusement parks, movie theaters, or street fairs, these stands provide customers with an opportunity to sample food and drinks in a relaxed and casual environment.
In line with the broader trend in the food industry, many establishments have transitioned to digital menu boards, and concession stands are no exception. In this discourse, we will delve into the evolution of concession stand displays and examine how the adoption of digital menu boards can enhance the success of your concession stand.
Our user-friendly menu board template editor empowers you to effortlessly update your menu offerings and pricing in real-time, ensuring agility in response to inventory changes and the seamless promotion of limited-time specials and seasonal delights. Tailor the layout and design of your concession menu board to not only captivate customers but also reinforce your brand identity. Select from an array of themes, backgrounds, and colors to resonate with specific seasons or events, such as customizing Christmas templates for the holiday season.
Boosting Sales with Digital Upselling:
Employ strategic placement and visual enhancements, such as animated transitions and bolding, to spotlight special offerings and promotions, effectively driving upsells. Consider the implementation of combo packages, like drink and popcorn pairings for theaters or family packs for sports stadiums, to capitalize on customer convenience and drive sales volume. Leverage special offers and cross-selling tactics, ranging from buy-one-get-one-free deals to holiday-themed discounts, to further entice patrons. Additionally, train your staff to offer personalized recommendations and upsell add-ons to enhance the customer experience and boost satisfaction.
Enhancing the Customer Experience:
Utilize dynamic content, including animation and video, on your digital menu boards to inform, entertain, and engage customers, ultimately reducing perceived wait times and enhancing their overall experience. Real-time content updates ensure accurate and up-to-date information, facilitating informed decision-making and increasing customer satisfaction. Clear and intuitive menu board layouts streamline the purchasing process, providing customers with easy access to vital information such as item availability, pricing, and ingredients.
Tech Integration for Efficiency:
Integrating your concession stand’s digital menu board with your Point of Sale (POS) system optimizes operational efficiency and accuracy. Automatic updates synchronize menu board content with inventory levels, eliminating manual interventions and minimizing inconsistencies. Seamless integration enables real-time adjustments to reflect changes in pricing, inventory, and promotions, ensuring a seamless and efficient customer experience.
Future Trends in Concession Stand Technology:
Concessions have undergone significant evolution, expanding beyond traditional stadium fare. Looking ahead, it’s intriguing to anticipate further advancements in this space. Here are two prominent trends to watch:
Self-Order Kiosks: The adoption of self-service kiosks, a growing trend in the hospitality industry, is making its mark in concession stands. These kiosks promise to expedite service, freeing up staff for other responsibilities and enhancing the overall customer experience.
Mobile Device Integration: Envision the convenience of ordering and paying for concession items directly from your smartphone. This integration streamlines the purchasing process, allowing customers to bypass queues and pick up their orders effortlessly, elevating convenience and satisfaction.
Wrap-Up: The global concession catering market is forecasted to exhibit a CAGR of 5.2%, reaching a market value of USD 52,100.3 million by 2031. Embracing digital transformation remains a key driver of this growth, with digital signage, including digital menu boards, playing a pivotal role.
Digital menu boards offer numerous benefits, from simplified menu updates to enhanced customer engagement and reduced printing costs, ultimately bolstering the bottom line of concession stands. Additionally, if you operate other dining establishments, partnering with a seasoned digital signage solutions provider can help revitalize your food business through the implementation of digital menu boards.
