Both LED video walls wrap around entrances to the building’s elevator bank.
SNA Displays recently completed a project involving the manufacturing and installation of two stunning BOLD™ Interior LED displays in the lobby of a building situated within the Metropark Corporate Campus in Iselin, New Jersey. This impressive office building is owned by CBRE, a global leader in commercial real estate services and investment.
These remarkable LED video walls were strategically placed to encircle the entrances to the building’s elevator bank, resulting in captivating digital archways that greet both employees and visitors.
Each of these lobby video walls boasts a pixel spacing of 2.5 millimeters and is quite similar in size. The first display measures 8 feet in height and 25 feet and 6 inches in width, featuring a subtle concave radius to seamlessly blend with the interior architecture of the lobby. With a resolution of 990 by 3,600 pixels, this curved display offers a captivating visual experience, excluding the doorway cutout.
The second display enhancement, also standing at approximately 8 feet in height and 25 feet and 6 inches in width, features a resolution of 990 by 3,120 pixels. When combined, these new BOLD™ Interior LED displays collectively process an impressive total of more than 4.7 million pixels.
To ensure the optimal performance and visual impact of these displays, SNA Displays’ Client Service Group (CSG) is offering comprehensive managed services. These services include health and uptime monitoring, as well as content management, to maintain a seamless and dynamic display experience. CSG has partnered with the creative studio cFire to curate artistic content, which includes biophilic scenes such as tranquil aquarium-style visuals to enhance the ambiance for the building’s occupants and guests.
The large displays create artistic digital archways for staff and visitors.
Mike Sabia, Director of CSG, emphasizes the profound impact of these expansive video walls, which offer a warm and inviting atmosphere to visitors through their serene content. These installations make a bold statement, conveying that the environment they are entering is far from cold and sterile. When cutting-edge LED video technology is thoughtfully combined with compelling creative content, it becomes a potent tool for property owners and occupants alike, extending a warm welcome to both guests and staff within the space.
For the successful execution of this project, Avison Young, a trusted commercial real estate advisor, provided general contractor services. Ion Visual Solutions, experts in audio-visual technology, handled the installation of these remarkable displays. The design vision behind this project was brought to life by the architectural expertise of Kimmerle Newman Architects.
